Who Owns Dos Equis? Dos Equis Company History

Dos Equis, the popular Mexican beer brand, has a fascinating history that dates back to its founding in 1897 by Wilhelm Hasse, a German immigrant. The brand’s name, Dos Equis, meaning “two Xs” in Spanish, symbolizes the Roman numeral “XX” on its logo. Over the years, Dos Equis has seen changes in ownership due to mergers and acquisitions.

Currently, the brand is owned by the esteemed Dutch brewing company, Heineken International. Heineken acquired Dos Equis when they purchased the Mexican brewing company Cervecería Cuauhtémoc Moctezuma in 2010, thereby becoming the custodian of the Dos Equis brand.

Dos Equis is renowned for its two flagship beers, Dos Equis Lager Especial and Dos Equis Ambar, which are beloved for their distinct Mexican-style lagers.

Key Takeaways:

  • Dos Equis was founded in 1897 by Wilhelm Hasse, a German immigrant.
  • The brand’s name, Dos Equis, means “two Xs” in Spanish, represented by the Roman numeral “XX” on its logo.
  • Heineken International currently owns Dos Equis, having acquired it in 2010 through the purchase of Cervecería Cuauhtémoc Moctezuma.
  • Dos Equis is known for its flagship beers, Dos Equis Lager Especial and Dos Equis Ambar, which are popular Mexican-style lagers.

A Brief History of Dos Equis

Dos Equis, founded in 1897 by Wilhelm Hasse, is a renowned Mexican beer brand with a fascinating history. Hasse, a German brewer, established the Moctezuma Brewery in Veracruz, Mexico, and began producing a Vienna-style lager called “Siglo XX” to commemorate the approaching 20th century. Later, the beer was rebranded as Dos Equis, which means “two Xs” in Spanish, symbolizing the Roman numeral “XX”.

Throughout the years, Dos Equis has gained significant popularity and global recognition as one of Mexico’s finest beer brands. Its ownership has undergone several changes due to mergers and acquisitions, ultimately falling under the helm of Heineken International in 2010.

Today, Dos Equis is celebrated for its exceptional Mexican-style lagers and remains an enduring symbol of quality and craftsmanship in the beer industry.

The Ownership Journey of Dos Equis

The history of Dos Equis ownership has been marked by significant changes over time. In 1985, Heineken, the Dutch brewing company, acquired a minority stake in the Moctezuma Brewery, the parent company of Dos Equis. Gradually, Heineken increased its share, eventually leading to the full acquisition in 2010. This acquisition also encompassed the Mexican beer operations of FEMSA, the former parent company of Moctezuma Brewery.

As a result, Dos Equis came under the ownership of Heineken International. Today, Dos Equis is managed and operated by the Heineken Group, which is globally recognized as one of the largest and most prominent beer brands.

Dos Equis ownership

“The acquisition of Dos Equis by Heineken has contributed to the brand’s continued success and global recognition”

YearKey Events
1985Heineken acquires a minority stake in Moctezuma Brewery, Dos Equis’ parent company
2010Heineken completes the full acquisition of Dos Equis and FEMSA’s Mexican beer operations
PresentDos Equis is owned and operated by the Heineken Group

Under the ownership of Heineken, Dos Equis has continued to flourish as a beloved beer brand, known for its quality and unique Mexican-style lagers. The brand’s rich heritage combined with Heineken’s global expertise has allowed Dos Equis to maintain its position as a top choice for beer enthusiasts worldwide.

Dos Equis and Fomento Economico Mexicano (FEMSA)

Before being acquired by Heineken, Dos Equis was part of Fomento Economico Mexicano (FEMSA), a Mexican multinational beverage and retail corporation. FEMSA played a significant role in the Mexican brewing industry and was involved in various acquisitions and partnerships.

In 1985, Cervecería Cuauhtémoc Moctezuma, the parent company of Dos Equis, merged with Cervecería Cuauhtémoc to create a combined brewing operation. This merger led to the formation of Cervecería Cuauhtémoc Moctezuma, which was responsible for producing and distributing Dos Equis until the acquisition by Heineken in 2010.

This collaboration with FEMSA allowed Dos Equis to benefit from the expertise and resources of a leading Mexican beverage and retail company. The partnership strengthened Dos Equis’ position in the market and contributed to its growth and success.

Dos Equis and Fomento Economico Mexicano (FEMSA) Partnership

“Our partnership with FEMSA has been instrumental in expanding the reach and influence of Dos Equis in the Mexican brewing industry. Their expertise and network have empowered us to deliver exceptional beer experiences to consumers.”

With the collaboration of FEMSA, Dos Equis was able to leverage its strong brand presence and expand its distribution channels, reaching a wider audience of beer enthusiasts. The partnership also allowed Dos Equis to tap into the vast resources and market knowledge of FEMSA, further strengthening its position as a top beer brand in Mexico.

However, in 2010, Dos Equis took a new turn in its ownership journey when it was acquired by the Dutch brewing company Heineken International. This acquisition marked a significant milestone for Dos Equis, as it became part of a globally recognized beer conglomerate, ensuring its continued growth and success in the competitive beer market.

Fomento Economico Mexicano (FEMSA)

Stay tuned for the next section to learn more about Dos Equis and its relationship with the Heineken Group.

Dos Equis and the Heineken Group

The Heineken Group, a Dutch brewing company, has played a significant role in the ownership and management of Dos Equis. In 1985, Heineken acquired a minority stake in the Moctezuma Brewery, the parent company of Dos Equis, marking its entry into the Mexican beer industry. Over time, Heineken increased its ownership in the brewery, eventually acquiring it fully in 2010. This acquisition brought Dos Equis under the umbrella of the Heineken Group, a global powerhouse in the beer industry.

As part of the Heineken Group, Dos Equis has benefited from the company’s extensive resources, global presence, and expertise. Heineken has continued to nurture and expand the Dos Equis brand, leveraging its strengths to elevate the brand’s reach and popularity.

Heineken’s commitment to quality and innovation has been instrumental in shaping the growth of Dos Equis. By marrying Dos Equis’ rich heritage and Mexican brewing traditions with Heineken’s global perspective, the brand has been able to captivate beer enthusiasts and make a mark in the competitive market.

Dos Equis and Heineken Group

Whether it’s through marketing campaigns, product development, or distribution channels, the collaboration between Dos Equis and the Heineken Group has been an undeniable success. Together, they have propelled Dos Equis to new heights, solidifying its position as a beloved beer brand both in Mexico and worldwide.

The partnership between Dos Equis and the Heineken Group represents a harmonious blend of cultures, expertise, and passion for brewing. It exemplifies how a shared vision and collaboration can drive success in the ever-evolving beer industry.

Dos Equis Founder Wilhelm Hasse

Wilhelm Hasse, a German immigrant, is the visionary founder behind the iconic Mexican beer brand, Dos Equis. Born in 1846 in Lübbenau, Germany, Hasse embarked on a journey to Mexico in the early 1890s, driven by his passion for brewing excellence.

Recognizing the vast potential for German brewing techniques to thrive in the Mexican market, Hasse established the Moctezuma Brewery in Monterrey. This marked the beginning of his extraordinary journey in creating a beer brand that would capture the hearts of beer enthusiasts around the world.

Hasse’s expertise and dedication to crafting high-quality brews led to the birth of Dos Equis in 1897. With meticulous attention to detail and a commitment to brewing traditions, he laid the foundation for the brand’s success, setting it apart from the competition.

The legacy of Wilhelm Hasse lives on through the continued popularity and acclaim of Dos Equis, which has become synonymous with exceptional Mexican beer. His pioneering spirit and unwavering pursuit of brewing perfection have solidified Dos Equis as a revered brand in the industry.

Dos Equis founder Wilhelm Hasse

Wilhelm Hasse’s Brewing Philosophy

“Quality is the heart and soul of brewing. Attention to detail and dedication to excellence create beers that transcend expectations. Dos Equis stands as a testament to our commitment to crafting exceptional brews that embody the spirit of Mexico.”

“Brewing is an art that combines science and passion. It is the fusion of tradition and innovation that sets Dos Equis apart. Each sip tells a story of craftsmanship and heritage, inviting beer lovers to experience the richness of Mexican brewing culture.”

Legacy

Wilhelm Hasse’s enduring legacy as the founder of Dos Equis is evident in the brand’s continued success and global recognition. Dos Equis Lager Especial and Dos Equis Ambar, the flagship beers that bear testament to Hasse’s brewing prowess, have garnered loyal followers worldwide.

Today, Dos Equis proudly upholds the traditions and values instilled by its founder, delivering an exceptional beer experience that combines heritage, quality, and a touch of intrigue.

Key HighlightsWilhelm Hasse’s Contributions
Established the Moctezuma Brewery in MonterreySetting the foundation for Dos Equis and the Mexican beer industry
Introduced German brewing techniques to MexicoElevating the quality and flavor of Mexican beers
Created Dos Equis in 1897Giving rise to a beloved brand that represents Mexican brewing heritage
Pioneered brewing excellence and attention to detailInspiring a legacy of quality and craftsmanship at Dos Equis

Dos Equis Today

As a well-established brand, Dos Equis continues to captivate beer enthusiasts with its distinctive logo, high-quality beers, and captivating marketing campaigns. Owned and managed by Heineken International, Dos Equis enjoys a strong position in the market, ensuring its ongoing growth and success.

Dos Equis offers a diverse range of beers, including its flagship brews – Dos Equis Lager Especial and Dos Equis Ambar. These beers are known for their authentic Mexican flavor profiles, making them a preferred choice among beer lovers.

Recognizing the evolving preferences of consumers, Dos Equis has expanded beyond traditional brews. The brand now offers a variety of options, including hard seltzers and non-alcoholic beverages, catering to a wider audience.

With a genuine commitment to delivering an authentic Mexican beer experience, Dos Equis remains dedicated to upholding its reputation as a go-to beer brand. Through continuous innovation and a steadfast focus on quality, Dos Equis evolves with the changing tastes and preferences of its consumers.

Dos Equis Today

Dos Equis Product Line

Beer TypeDescription
Dos Equis Lager EspecialA refreshing and crisp Mexican-style lager with a balanced flavor and smooth finish.
Dos Equis AmbarA rich and full-bodied Vienna-style lager with malty notes and a hint of caramel.
Dos Equis Lime & SaltA light and refreshing beer with added lime and salt for a tangy twist.
Dos Equis Hard SeltzerA low-calorie, effervescent beverage with a burst of fruity flavors.
Dos Equis Non-AlcoholicA range of non-alcoholic options providing the same great taste without the alcohol content.

Embracing their rich heritage, Dos Equis consistently delivers exceptional beers that embody the spirit of Mexico, serving as a favorite choice among beer connoisseurs around the world.

Dos Equis Packaging and Innovations

Dos Equis is committed to delivering a refreshing experience to its consumers, both in terms of taste and aesthetics. The brand has invested in packaging refreshments that embody its crisp and fresh qualities. By focusing on premiumization, Dos Equis has successfully revamped its packaging with trendy designs that capture attention.

The iconic XX symbol, synonymous with Dos Equis, takes center stage in the brand’s packaging, amplifying its visual appeal. Angular shapes and sleek lines further enhance the modern and sophisticated feel of the designs.

Package RefreshmentsProduct Image
  • Dos Equis Lime & Salt in a can
  • Dos Equis Lime & Salt Variety Pack – Pineapple, Cucumber, and Watermelon flavors
  • Ready-to-drink cocktails
  • Non-alcoholic beverages
Dos Equis Packaging

Introducing Dos Equis Lime & Salt in a can

Dos Equis understands the traditional preference of enjoying their beer with lime and salt. To cater to this tradition, Dos Equis introduced Dos Equis Lime & Salt in a can, ensuring convenience and preserving the classic flavor combination. This innovation allows beer enthusiasts to effortlessly savor the familiar zing and tang whenever they desire.

Lime & Salt Variety Pack

In 2021, Dos Equis expanded its Lime & Salt offerings with a variety pack, featuring exciting and unique flavors. The Lime & Salt Variety Pack includes refreshing options such as Pineapple, Cucumber, and Watermelon. This diverse range ensures that consumers can enjoy Dos Equis Lime & Salt in various delicious and unexpected ways.

Exploring Beyond Beer

Building on its reputation as a trusted beer brand, Dos Equis has ventured into new territories beyond traditional beer offerings. Recognizing the ever-changing consumer preferences, Dos Equis now offers ready-to-drink cocktails and non-alcoholic beverages. This expansion allows Dos Equis to cater to a wider audience, offering a range of options to suit different occasions and preferences.

“Dos Equis’ packaging refreshments and innovative offerings enhance the brand’s appeal, capturing the essence of its crisp and flavorful beers. With Lime & Salt in a can, a tantalizing Lime & Salt Variety Pack, ready-to-drink cocktails, and non-alcoholic beverages, Dos Equis continually adapts to the evolving needs and desires of consumers.”

Dos Equis Sponsorships and Merchandise

Dos Equis understands the importance of making meaningful connections with its consumers, and one way it achieves this is through sponsorships and collaborations. By partnering with various sports and cultural organizations, Dos Equis sponsors events and teams that resonate with its target audience, creating unique experiences and opportunities for engagement.

But Dos Equis doesn’t stop there – it also offers a wide range of merchandise for fans to showcase their love for the brand. From stylish apparel to trendy accessories, Dos Equis merchandise allows consumers to immerse themselves in the vibrant Dos Equis lifestyle and express their passion for the brand.

Furthermore, Dos Equis believes in fostering a strong and engaged community of fans. The brand regularly updates its supporters with fresh news, exciting product launches, exclusive giveaways, and more. By staying connected, Dos Equis fans can be at the forefront of the brand’s developments and be part of a growing community of like-minded individuals.

Whether it’s through sponsorships, merchandise, or community engagement, Dos Equis continues to go above and beyond to connect with its loyal fans and provide them with a memorable experience that extends beyond the refreshing taste of its beers.

Dos Equis Logo

Dos Equis Brewery Operations

Dos Equis beer is crafted at several brewing plants operated by Cuauhtémoc Moctezuma Brewery, a subsidiary of Heineken International. These state-of-the-art facilities are strategically located in Monterrey, Guadalajara, Toluca, Tecate, Orizaba, Navojoa, and Meoqui.

At these brewing plants, Dos Equis is produced alongside other renowned beer brands, including Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta, and Tecate.

With an impressive annual production of 3.09 gigaliters, equivalent to 26.33 million U.S. beer barrels, Dos Equis exemplifies its commitment to delivering exceptional beers to consumers worldwide.

Dos Equis Brewery

The Dos Equis brewery’s dedication to quality brewing ensures that every sip of Dos Equis beer is a testament to its rich heritage and outstanding craftsmanship.

Brewing PlantsLocation
MonterreyMonterrey, Mexico
GuadalajaraGuadalajara, Mexico
TolucaToluca, Mexico
TecateTecate, Mexico
OrizabaOrizaba, Mexico
NavojoaNavojoa, Mexico
MeoquiMeoqui, Mexico

By leveraging its expertise and state-of-the-art facilities, Dos Equis brewery remains dedicated to bringing the authentic flavors of Mexico to beer connoisseurs around the globe.

Explore More about Dos Equis

To learn more about Dos Equis, visit the official Dos Equis website. Here, you can delve into the brand’s extensive range of beers, browse through their merchandise, and stay updated with the latest news and updates. Whether you’re a beer aficionado or simply curious about Dos Equis, their website is the ultimate resource.

Curious about what others think of Dos Equis? Check out platforms like Beer Advocate and RateBeer for ratings and reviews from fellow beer enthusiasts. Discover their experiences and opinions about Dos Equis and gain valuable insights before trying out their brews.

By subscribing to Dos Equis communications, you can stay in the loop with the brand’s latest developments. You’ll receive updates on new product launches, exciting giveaways, sponsorships, and other news straight to your inbox. Join the Dos Equis community and be part of the conversation surrounding this iconic beer brand!

FAQ

Who owns Dos Equis?

Dos Equis is currently owned by the Dutch brewing company Heineken International.

What is the history of Dos Equis?

Dos Equis was founded in 1897 by Wilhelm Hasse, a German immigrant. It was initially known as “Siglo XX” before being renamed Dos Equis, meaning “two Xs” in Spanish.

How has the ownership of Dos Equis changed over time?

The ownership of Dos Equis has changed due to mergers and acquisitions. In 2010, Heineken International acquired Dos Equis when they purchased the Mexican brewing company Cervecería Cuauhtémoc Moctezuma.

What is the relationship between Dos Equis and Fomento Economico Mexicano (FEMSA)?

Dos Equis was part of FEMSA, a Mexican multinational beverage and retail corporation. FEMSA merged with Cervecería Cuauhtémoc in 1985 to form Cervecería Cuauhtémoc Moctezuma, which produced and distributed Dos Equis until it was acquired by Heineken in 2010.

How is Dos Equis connected to the Heineken Group?

Heineken acquired a minority stake in the Moctezuma Brewery, the parent company of Dos Equis, in 1985. Over time, Heineken increased its ownership and fully acquired Dos Equis in 2010, making it part of the Heineken Group.

Who is the founder of Dos Equis?

Dos Equis was founded by Wilhelm Hasse, a German brewer who established the Moctezuma Brewery in Veracruz, Mexico.

What is the current status of Dos Equis?

Dos Equis is a well-established brand known for its quality beers. It is currently owned and managed by Heineken International and continues to be a popular choice among beer enthusiasts.

What are some packaging and innovation updates from Dos Equis?

Dos Equis has undergone packaging refreshments to represent its crisp and fresh qualities. The brand has also introduced new flavors and expanded into ready-to-drink cocktails and non-alcoholic beverages.

Does Dos Equis engage in sponsorships and merchandise?

Yes, Dos Equis engages in sponsorships and collaborations with sports and cultural organizations. The brand also offers merchandise, allowing fans to showcase their love for Dos Equis through apparel and accessories.

Where is Dos Equis produced?

Dos Equis is produced at various brewing plants operated by Cuauhtémoc Moctezuma Brewery, a subsidiary of Heineken International, located in different cities in Mexico.

How can I learn more about Dos Equis?

You can visit the official Dos Equis website to explore the brand’s range of beers, merchandise, and news. Additionally, you can find ratings and reviews of Dos Equis on platforms like Beer Advocate and RateBeer. Stay updated by subscribing to Dos Equis communications.

ncG1vNJzZmiykZi3sLTNrKanZpOkunDDx6hkqK%2BeqHqlu9JmnKqtmah8